Mission, Values and Vision Statement


Our mission is to be a leading manufacturer of high quality and sustainable rugs with a unique identity. By combining state-of-the-art technology and skills with true passion, we provide added value and a competitive advantage for both our company and our customers on a long-term basis. In this way we assist our customers in reaching their objectives.


Keywords of our values are: people, motivation, commitment, passion, sustainability, integrity, responsibility, reliability, creativity, efficiency, environment, trendsetting, innovation and fair-play competition.


Our vision is to create a healthy environment which inspires our people to be at the very best in their job, becoming the most respected manufacturer with a very well-recognized trademark in the rug world, committed to steadily improving our professional standards in order to exceed our customer´s expectations.

The right designs, in the right colours, in the right quality, at the right time.